Divya Baghi • PR & Social Media Strategist
Social Media • PR • Brand Strategy

Everyone scrolls.
I make them stop.

Most social content fades into the feed. I build organic hooks, narrative-driven reels, and strategic PR campaigns that turn passive scrolls into lasting brand equity.

5.45M+ Total Views
93.5K+ Interactions
+3,200% Follower Velocity
99.9% Organic Share
Divya Baghi
01 / Society Leadership & Growth

Business Bulls DTU Chapter

Co-founded and scaled the entrepreneurship society at Delhi Technological University. Replaced standard campus promotions with high-impact guerrilla tactics to build an active student community from zero.

Drone Audio Announcements
Tactical Stunt 01

Aerial Drone Announcements

Mounted Bluetooth speakers on an aerial drone and flew across central campus lawns during class intervals. Broadcast orientation dates directly to crowds, driving record signups.

Sidewalk Arched Decals
Tactical Stunt 02

Sidewalk Wayfinding Decals

Placed custom geometric floor decals across primary walkways from university gates to the main auditorium. Guided foot traffic seamlessly to venue doors.

Interactive Opinion Boards
Tactical Stunt 03

Interactive Opinion Boards

Installed interactive chalkboards near campus food hubs with startup discussion prompts. Generated real-time student engagement and converted passersby into members.

02 / Parent Brand & Retail Culture

SuperDonuts Parent F&B Brand

Managed social media execution and content production for SuperDonuts (American Eatery & Bakery), leading brand campaigns, product launches, and sub-brand activations.

SuperDonuts Product Shoot
Parent Brand Core

Youth-Centric Food Direction

Produced short-form food reels, savory launches, and high-energy menu campaigns tailored to a Gen-Z retail audience across North India.

Bakery Launch Shoots
Retail Campaigns

Artisanal Bakery & Cake Shoots

Directed stylized photography and launch reels for signature desserts and custom confectionery lines, lifting in-store foot traffic.

Sub-Brand: Amsterdam Fries & EatHouse

A specialized European street-food sub-brand under the SuperDonuts umbrella, styled with an urban, street-culture identity.

Outdoor Fries Lifestyle
Street Aesthetic

Urban Skatepark Lifestyle Shoots

Moved food shoots out of conventional studios into skateparks and urban locations with streetwear models, creating high organic resonance.

Festival Pop-Up Stall
Festival Pop-Up

On-Ground Event Activations

Covered high-density festival pop-up stalls (including Dandiya Night celebrations), capturing real-time crowd energy and driving immediate stall sales.

Sub-Activation: Comet × SuperDonuts Pop-Up

A collaborative retail event partnering sneaker brand Comet with SuperDonuts at Elante Mall Chandigarh.

Custom Pastry Counter

Limited-Edition Counter

Produced branded pastry lines and custom donut boxes that sold out on launch day.

Acrylic Popcorn Cube

Popcorn Cube Visuals

Installed sneakers submerged in transparent popcorn cubes as a viral photo destination.

Community Engagement

Live Crowd Giveaways

Filmed live customer reactions, community moments, and product giveaways for fast-turnaround reels.

03 / Corporate PR & Clean Energy Infrastructure

Hartek Group Enterprise Communications

Directing corporate public relations, executive branding, and multi-channel content strategy for Hartek Group—a leading Indian conglomerate in Renewable Energy, 765kV Power Transmission, Extra High Voltage (EHV) Substations, and Rooftop Solar.

Key Operational & Strategic Responsibilities

01 / CALENDAR
Monthly Calendar Making
Constructing monthly cross-platform editorial schedules balancing technical milestones, company culture, and sector news.
02 / PRODUCTION
Information Reels Scripting & Shoot
Writing technical explainer scripts and directing on-site video shoots at operational substations and solar utility sites.
03 / AI GENERATIONS
AI Image & Video Generations
Using generative AI workflows to create clean visual assets, technical concept renders, and future energy graphics.
04 / COORDINATION
Cross-Department Content Planning
Collaborating with Solar EPC engineers, Power Systems directors, and HR teams to convert technical achievements into clear stories.
05 / PLATFORMS
Social Media Platform Maintenance
Handling daily operations, publishing, and engagement across LinkedIn, Instagram, Facebook, and YouTube.
06 / PRESS & PR
Mailchimp PR & News Campaigns
Designing and dispatching email campaigns for major project wins, executive announcements, and company newsletters.
07 / STRATEGY
Content Strategy Planning & Idea Discovery
Conducting competitive audits across industry players and discovering high-retention formats that outperform industry engagement benchmarks.

Hartek Foundation — Social Impact & CSR

CSR Strategy & Editorial Flow

Foundation Calendar & Multi-Channel Handling

Planning and executing dedicated content calendars for Hartek Foundation across LinkedIn, Instagram, and Facebook. Highlighting clean energy education, women in engineering, and grassroots community training programs.

Institutional Alignment

Harmonizing Infrastructure & Purpose

Connecting enterprise industrial capability with social impact storytelling, elevating Hartek's corporate reputation as a human-centric, sustainable leader.

04 / Performance Proof & Verified Data

Verified Analytics Reports Live Exports

Real performance data exported from Meta Business Suite and LinkedIn Admin Analytics (November 20, 2025 – October 24, 2026). Toggle between the platforms below.

Instagram Performance Overview (@hartekgroup)

Reporting Window: Nov 20, 2025 – Oct 24, 2026 (339 Days)
Total Views
1,228,924
↑ 189.9% Growth
Total Reach
287,500
↑ 89.9% Growth
Content Interactions
46,900
↑ 211.7% Growth
Current Followers
5,594
↑ Doubled (from ~2.8K)

Audience Acquisition & Views

Organic Views (1,142,748) 99.999%
Instagram Network Share (vs Facebook) 93.0%
Profile Visits (26,800) +33.8% YoY

Follower Scale Verification

Milestone Stage Follower Count Share
Starting Baseline (Nov 2025) ~2,800 50.1%
Net Followers Added +2,700 49.9%
Current Live Community 5,594 100.0%
Key Instagram Finding: Gained +2,700 followers with 100% organic delivery and zero paid ad budgets. Follower acquisition velocity surged by 3,200%, with daily views reaching a peak of 45,000 views in late September.

LinkedIn Corporate Performance (Hartek Group)

Reporting Window: Nov 20, 2025 – Oct 20, 2026 (335 Days)
Total Followers
78,156
+14,001 New Members
Total Impressions
4,228,322
2.19M Organic / 2.03M Sponsored
Audience Engagements
46,601
43,074 Reactions • 3,276 Comments
Average Engagement Rate
14.0%
+26.9% Above Competitor Benchmark

Top Follower Regions

Region Followers Share
Greater Delhi Area 11,713 15.0%
Mumbai Metropolitan Region 4,129 5.3%
Greater Bengaluru Area 3,276 4.2%
Greater Ahmedabad Area 2,348 3.0%

Competitive Benchmarking (10 Peers)

Company Followers Engagements
HARTEK GROUP (Rank #3) 78,156 46,601
SAEL 144,644 46,451
Sterling & Wilson Renewable 179,116 37,855
Jakson Group 165,674 36,729
Key LinkedIn Finding: Hartek Group captured the #3 engagement rank in the peer group, generating higher engagement density (46,601 interactions) than competitors with 2x to 3x larger total follower bases.

Multi-Channel Executive Synthesis

Integrated Footprint: LinkedIn + Instagram
Strategic Dimension LinkedIn Channel Instagram Channel Combined Portfolio Deliverable
Total Impressions / Views 4,228,322 1,228,924 5,457,246 Exposures
Audience Engagements 46,601 46,900 93,501 Total Interactions
Community Growth +14,001 Members +2,700 Followers +16,701 Net Additions
Organic Dominance Share 94.9% Organic 99.999% Organic Near-Zero Ad Spend
Core Audience Segment EPC Clients • L&T • PGCIL Engineers • Culture • Public Full-Spectrum Authority
Executive Takeaway: Across 11 months, Hartek Group accumulated 5.45M brand views and 93,500 engagements without relying on continuous advertising spend. LinkedIn established technical corporate authority, while Instagram humanized company culture and doubled the community.